Say Hello to Rooville

There’s a new town opening and it’s built just for play.

Rooville is where fire trucks always have somewhere to go, the splash pad never closes, and adventure waits around every bend. Whether your Rooper is running the ice cream shop, racing around the roundabout, or putting on a library puppet show, there’s a story waiting to unfold.

A Look-and-Find Adventure

And here’s the part your kids will love...

We’ve hidden Joeys (yep, kangaroos! 🦘) all over Rooville.

Think of it like a little Roo scavenger hunt, can they spot the Joey peeking by the fountain? Or the one hiding near the slide? Each hidden Joey is a chance to pause, giggle, and explore the mat in a whole new way.

It’s a built-in look-and-find activity that turns solo play into discovery time and sibling play into a game of “who can spot more?”

Built for Big Imaginations and Beautiful Homes

Rooville isn’t just made for play, it’s made to live beautifully in your space.

With its soft, calming colours and charming illustrated style, it blends seamlessly into any room while still sparking wild, imaginative fun.

It’s soft underfoot, durable enough for daily adventures, and cute enough to leave out all day (no cleanup panic required).

Ready to Move In?

Whether they’re driving through town, staging a rescue, or just flopping down for a snack break, Rooville is their space to imagine, explore, and play big.

And trust us, once your Roopers move in, they may never want to leave.